PRE-VENT® Feeders announced today its title sponsorship of the International Equestrian Festival, presented by television broadcast network HRTV.   The company will introduce its innovative new feeder system to a worldwide audience during the 16-day event from September 25 through October 10, 2010 in the downtown Lexington, Kentucky convention center.
 
This global collaboration brings the world of horse industry innovation and large-scale events together like never before with the debut of horse industry products like PRE-VENT® Feeders, and other launches, such as Ecotrack synthetic surface by Martin Collins International and HRTV’s equestrian programming on their television network.
 
Endorsed by veterinarians, The PRE-VENT® horse feeder was developed by experts in Texas and designed to slow the horses’ rate of feed consumption by encouraging the horse to concentrate on eating. By only being able to retrieve a few pellets at a time, this engages the “thinking” side of his brain. The horse begins to use his tongue and lips and relaxes while eating. Benefits include less waste and lower risk of illnesses such as sand colic.
 
“We’re working with the International Equestrian Festival and HRTV to take product launches and audience interaction to a new level,” said Burke McConn of PRE-VENT®. “At our exhibit center at the Festival, the audience can meet our experts and see our first-of-its-kind feeder. We expect to hear lots of great feedback from the horse enthusiasts.”
 
Anne Buchanan, CEO of the International Equestrian Festival’s (IEF) production company, Horse Capital Productions, said, “In the spirit of the IEF’s focus on providing access to things people haven’t had access to before, PRE-VENT® is an especially apropos title sponsor.   We are excited for our audience to have the opportunity to come and meet the dynamic people at PRE-VENT® and their innovative product.”
 
Pricing & Availability
The PRE-VENT® Feeder is available for purchase online with a suggested retail price of $69.95 (U.S.) through the PRE-VENT® website, www.pre-ventfeeders.com, and may be available in select retail stores in the U.S. this fall.  Feeders will be available for purchase on-site at the International Equestrian Festival.
 
For more information about PRE-VENT®, visit www.pre-ventfeeders.com.

The International Equestrian Festival runs September 25 – October 10 at the Lexington Convention Center.  The Festival offers an international shopping expo, horse demonstrations, equestrian celebrities, educational seminars, hospitality and entertainment daily from 1 – 9 p.m.  Tickets are $5 at the door.  For details, including a complete event schedule, visit www.interationalequestrianfestival.com.