ASMAR EQUESTRIAN returns from BETA INT’L held at the NEC in Birmingham, UK with two awards – the first for Most Innovative Rider Clothing of the Year 2011 for the already famous The All Weather Rider TM coat, and second for Best Booth under 32 square meters.

Known for bringing innovative and stylish clothing to the market, the Innovation Award was accepted by Noel Asmar, Founder and Creative Director of Asmar Equestrian and her team. The awards highlight the companies strengths, innovation and style, and created a buzz around the already busy booth at BETA. The All Weather Rider TM coat was an instant hit at the show… The coat is

unique for being chic and tailored on the ground, and transforms to protect riders and most saddles from the weather elements. This incredibly detailed jacket is made from a stretchy soft shell fabric that breathes and is water and wind proof… ideal for the climate in the United Kingdom and surrounding countries. A Children’s line of The All Weather Rider TM will be available soon.

The ASMAR EQUESTRIAN collection consists of sophisticated outerwear, show apparel and breeches, along with a stylish warm up apparel line. Though the Asmar Equestrian brand is new to the Equestrian world, Noel Asmar and Companies have been designing apparel for some of the worlds

most elite hotels and spas for nearly a decade. A rider herself, Noel started to develop the Equestrian collection with a specific goal in mind… function and style… not wanting to sacrifice one for the other. It’s safe to say, she has successfully brought to market a line of equestrian apparel that is specifically designed for riders and horse people.. understanding how a garment drapes when in the saddle has guided her fabric selections with technical attributes.

For the love of the horse and rider, Asmar Equestrian is inspired to design for the pleasure and comfort of riders around the world united by their love for horses.

For more info, contact: Angela Yard : angela@noelasmar.com