Well I'm way down here in TX, but I lived through several winters in upstate NY while in college at Cazenovia, and I have family near Rochester, so I KNOW what kind of cold ya'll are talking about! I'm pretty sure I have the coldest feet known to man, and there's something about STANDING in the ring on a 40-degree day with windchills of 20 that can turn all of my appendages to solid blocks of ice, so I am taking careful notes as you share your market research!
I would like to hear more about these NEO's. Sounds like they go OVER regular footwear? (somebody mentioned putting them over their slippers....) Do tell! Catalog item??
I have an ancient pair of basic hiking boots that I bought a full size too big and wear LLBean ragwool socks with. That usually works great on the days when I know I won't need to get on a horse. SO..... My Ariat winter paddock whatevers are needing to be replaced this year.
I am listening!!