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View Poll Results: Branding - Turn-off or "cachet"?

Voters
50. You may not vote on this poll
  • Yes

    10 20.00%
  • No

    13 26.00%
  • Neutral

    27 54.00%
Results 1 to 20 of 20
  1. #1
    Join Date
    Oct. 2, 2007
    Location
    Mirabel, QC
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    2,656

    Default Riders - Brand or no brand?

    I have a very interesting Hunter prospect born this year.

    I am still debating which registry to use for him; and one thing I wondered is what was the general feeling in the Hunter world about branding?

    Is it a turn-off or is it considered "cachet"?

    Thanks in advance for your time!
    www.EquusMagnificus.ca
    Breeding & Sales - Currently: Eventing & Derby prospects
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  2. #2
    Join Date
    Oct. 24, 2008
    Location
    Portola Valley, CA
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    276

    Default

    I dunno, but I branded mine. It's a nice identifying mark if nothing else.



  3. #3
    Join Date
    Feb. 1, 2001
    Location
    Finally...back in civilization, more or less
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    11,369

    Default

    It is not quite so simple as "brand or no brand," I'm afraid.

    There are plenty of hunter buyers who will find certain breeds desirable and having "that brand" could be a plus. Then there are registries that are not so highly regarded, in which case the brand could actually detract from the horse's appeal to those buyers.

    The best way to sell a hunter is to get it in the ring and showing. Once the horse has demonstrated it can do the job it's being advertised for, no one will care what breed it is (or isn't.)
    **********
    We move pretty fast for some rabid garden snails.
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  4. #4
    Join Date
    Oct. 2, 2007
    Location
    Mirabel, QC
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    Default

    It would be either a Hanoverian brand or KWPN papers. KWPN doesn't brand until their studbook inspection at 3 years of age... Here's hoping the little guy will be sold before!
    www.EquusMagnificus.ca
    Breeding & Sales - Currently: Eventing & Derby prospects
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  5. #5
    Join Date
    Jun. 17, 2001
    Location
    down the road from bar.ka
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    30,688

    Default

    The majority of Hunter buyers don't give a rats hinny with geldings and no brand will compensate for lack of talent. Show the talent, not the "label".

    Have to add there are unscrupulous folk out there that are not above adding a brand the horse is not otherwise entitled to. It really does not mean much anymore. Not going to help it sell.
    When opportunity knocks it's wearing overalls and looks like work.

    The horse world. Two people. Three opinions.



  6. #6
    Join Date
    Mar. 22, 2011
    Location
    Ontario
    Posts
    767

    Default

    I think brands look cool but it would not influence my decision to buy a horse, if I want to know the pedigree I look at the papers or go online to the registry (if available).



  7. #7
    Join Date
    Mar. 1, 2005
    Location
    Vancouver, BC
    Posts
    1,100

    Default

    I bred two horses, one I branded one I did not. They are both registered ISR/OLD and are both hunters. No one gives a darn whether or not they are branded. No one has ever even asked me why they are full siblings and one is branded and one is not.



  8. #8
    Join Date
    Aug. 6, 2011
    Posts
    30

    Default

    In the smaller zones with less people who really know what they are doing, the brands MATTER. I mean matter, crappy mover, sorry jumper, doesn't matter, if you have one real hunter/jumper/eq show barn sorrounded by a community of barrel racers and ropers, you can bet they want every WB they can get. Just to brag to that one other H&J barn across the state at that one B show held every year that they have a new WB. Hilarious, but true! They may be part clueless, but their money isn't.

    Also, I like branding because it is like a form of insurrance for your horse, if papers get lost or mixed up, or he is stolen, it is ID, proof of registry, and a value tag. Not many WB's go to slaughter, even fewer branded ones.

    I know some people don't lik RPSI right now, and the Oldenburg registry bugs me a bit, but if he is quality, no one will turn him down because of a brand



  9. #9
    Join Date
    Feb. 22, 2000
    Location
    Keswick, VA
    Posts
    7,859

    Default

    The number of people that would care is very small, and the number that would actually be able to tell one brand from another, smaller.



  10. #10
    Join Date
    Sep. 21, 2000
    Location
    Pawlet, VT US
    Posts
    3,434

    Default

    Would you like to rephrase the question so that it makes sense? Branding: Turnoff
    yes or no
    Branding cachet
    Yes or no
    madeline
    * What you release is what you teach * Don't be distracted by unwanted behavior* Whoever waits the longest is the teacher. Van Hargis



  11. #11
    Join Date
    Jan. 1, 2006
    Posts
    669

    Default

    I breed horses and usually brand my foals. But I do not necessary sell to just the hunter market. But that being said, you can BARELY read the brands, especially on the black and dark brown horses--so I boils down to a personal choice.



  12. #12
    Join Date
    Apr. 1, 2011
    Location
    British Columbia, Canada
    Posts
    734

    Default

    I love branding, I think it's great for identification purposes (and I think it looks cool). I've never heard of a horse being sold/not being sold because of a brand.



  13. #13
    Join Date
    Sep. 27, 2000
    Location
    Southern California - on a freeway someplace
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    9,531

    Default

    Most people don't care. You can't read many of the dang things anyway. I can actually figure most of them out, but still don't think it matters.

    Do they brand KWPN here? They don't in Holland.



  14. #14
    Join Date
    Mar. 4, 2007
    Location
    Ontario, Canada
    Posts
    894

    Default

    Quote Originally Posted by Peggy View Post
    Most people don't care. You can't read many of the dang things anyway. I can actually figure most of them out, but still don't think it matters.

    Do they brand KWPN here? They don't in Holland.

    Ya I don't think KWPN brands :S

    I can hardly read my horses brands, I think if they are done properly they should hardly noticable on darker horses. I have had 2 horses with the exact same brand, on my bay one you can't even notice it unless you look really hard, on my chestnut you could only see it because it was smudged when they did it so it was messy.

    I don't know I don't really care for branding at all.
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  15. #15
    Join Date
    Jun. 17, 2001
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    down the road from bar.ka
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    30,688

    Default

    Quote Originally Posted by karlymacrae View Post
    I love branding, I think it's great for identification purposes (and I think it looks cool). I've never heard of a horse being sold/not being sold because of a brand.
    What ID? It may have an SF or an H on the hip but that does not identify the horse at all.

    Just my personal opinion but I grew up out west and think it harkens back to cow horses on the open range with the owner's logo burned into their hide. Coming out of AQHA, unless it's a running w, Shelton brand or well known breeder of winners on a cow horse, it's not desireable. I don't care for it. Sometimes it distracts the eye on lighter coat colors-but I'd buy the horse if it had the talent.

    I don't think anybody said they would not buy one with a brand but 98% of the buyer pool hardly know what they mean and do not buy based on it.
    When opportunity knocks it's wearing overalls and looks like work.

    The horse world. Two people. Three opinions.



  16. #16
    Join Date
    Sep. 27, 2000
    Location
    Southern California - on a freeway someplace
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    9,531

    Default

    The two numbers under the brand correspond to two in the life #. The rest in that # are things like country, registry, region, etc. So on a given farm the # might ID completely. Otherwise it's like being able to read two letters on a tattoo and that assumes you can read the #s under the brand.



  17. #17
    Join Date
    Jun. 17, 2001
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    down the road from bar.ka
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    Default

    There are no numbers under the brand on many of them, just the breed symbol. My barn imports alot from Europe. Best friends have a Hanovarian import with just the symbol and numerous SFs with no numbers underneath. One gal with a domestic WB also has just the symbol but I forget what it is. Don't care either-it's a nice horse.

    If you added the numbers for ID, that would make sense BUT with no national data base for all such ID's, few would know what it represented or how/where to trace it. These horse go thru a few owners and their real identity gets lost along with the papers so it would be anybody's guess where to start looking unless they were real familiar with the breeding end.
    When opportunity knocks it's wearing overalls and looks like work.

    The horse world. Two people. Three opinions.



  18. #18
    Join Date
    May. 2, 2001
    Posts
    1,058

    Default

    Quote Originally Posted by findeight View Post
    There are no numbers under the brand on many of them, just the breed symbol. My barn imports alot from Europe. Best friends have a Hanovarian import with just the symbol and numerous SFs with no numbers underneath.
    I have an imported Hanovarian with the H on his hip and a three digit number on his neck, which corresponds to his reg number. I don't know if this is standard, but at least some of them seem to have the numbers too.



  19. #19
    Join Date
    Sep. 27, 2000
    Location
    Southern California - on a freeway someplace
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    9,531

    Default

    Here's some info on the life number and how it's sometimes used in the brand if anyone is curious:
    http://www.rhpsi.com/articles/GermanRegistries.asp



  20. #20
    Join Date
    Oct. 2, 2007
    Location
    Mirabel, QC
    Posts
    2,656

    Default

    Thank you all for your input.

    Being on a breeding side of things, it can be hard to get a real perspective of what the client, YOU, wants!

    Some things are important to me... yet completely futile to you.

    Many thanks again!
    www.EquusMagnificus.ca
    Breeding & Sales - Currently: Eventing & Derby prospects
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