Lexington, KY (April 13th, 2011) – Riders4Helmets announced today that it has entered an exclusive marketing program with online equestrian retailer EquestrianCollections.com to offer Riders4Helmets horse and rider logo wear for the popular helmet awareness campaign. Equestrian Collections is donating100% of all proceeds from sales of Riders4Helmets logo wear to the Riders4Helmets campaign in support of their efforts to increase the use of helmets by the world-wide community of equestrians. The proceeds will be used to fund educational events such as helmet safety symposiums. Riders4Helmets and Equestrian Collections thank Lettia and English Riding Supply for generously offering select products to Riders4Helmets at a discount in order to maximize their support of the campaign.
In addition EquestrianCollections.com is offering free shipping on all Riders4Helmets logo wear in order to maximize their contribution to Riders4Helmets. “We are delighted to be supporting the riders4helmets campaign,” said Chris Duggan CEO EquestrianCollections.com. “The campaign has made huge strides in the previous 12 months since its inception towards educating equestrians as to the benefits of wearing a helmet.”
“We greatly appreciate the valuable support of EquestrianCollections.com,” said Lyndsey White co-founder Riders4Helmets. “The monies raised from sales of Riders4Helmets logo wear will allow us to continue hosting educational events and achieving our goal of getting more equestrians wearing helmets. Riders4Helmets is currently seeking 501c3 status.”
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All purchases of Riders4Helmets merchandise will directly support the campaign which has rapidly gained support of equestrians around the globe. In the United States it was the organizer of National Helmet Awareness Day in 2010 and hosted the Riders4Helmets Helmet Safety Symposium in January 2011. Plans are already in the works for International Helmet Awareness Day 2011, and the 2nd Riders4Helmets Helmet Safety Symposium, both to be held summer 2011. “We are delighted at the support the equestrian world has shown Riders4Helmets,” said White.
To purchase Riders4Helmets logo wear please visit www.equestriancollections.com and search for Riders4Helmets. For more information on the Riders4Helmets campaign, contact Lyndsey White at lyndsey@riders4helmets.com. You can also follow the campaign at www.facebook.com/riders4helmets and http://twitter.com/riders4helmets.
Riders4Helmets was founded in early 2010 after Olympic dressage rider Courtney King Dye was seriously injured in a riding accident. King Dye, who remained in a coma for a month following her accident, was not wearing a helmet at the time of the accident and is currently undergoing rehabilitation. Jeri Bryant donated her helmet campaign t-shirts (featuring the slogan “Strap One On–Everyone’s Doing it”) to an eBay store set up to raise funds for King Dye, and a partnership was formed, resulting in the Riders4Helmets campaign.
