The Fédération Equestre Internationale called equestrian enthusiasts and designers of all ages around the world to enter an online competition to create new “pictograms” for its disciplines.
The competition, launched March 9 on Facebook and www.fei.org, is open until midnight on April 19 with no limit on the number of entries per person.
The winning designer will receive a prize package including two VIP tickets to a top local FEI event, the latest iPad and an annual subscription to FEI TV, the FEI’s official video platform.
Two runners-up will also receive annual subscriptions to FEI TV, and all entries will be featured in a dedicated gallery on FEI Facebook.
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The new pictograms, inspired by the winning entry and refined by an international design agency, will be used by the FEI, its 132 national federations and organizers of global FEI competitions.
“The FEI pictograms are our visual identity,” explained FEI President HRH Princess Haya. “They are universally recognized symbols for our diverse range of equestrian and para-equestrian disciplines. As they are pictures rather than words, they can be understood by everyone anywhere in the world.
The new FEI pictograms will replace those currently in use, which were designed for the 2002 FEI World Equestrian Games in Jerez de la Frontera (Spain), and will be launched this summer.
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