On May 16th 2011 Equestrian Professional.com continues its ground breaking horse business seminar series with “Smart Social Media for Horse Professionals 2011.”
 
Event: Smart Social Media Marketing for Horse Professionals
Date: May 16, 2011
Time: 5:00 pm Pacific -7:00 pm Central – 8:00 pm Eastern
Speaker: Elisabeth McMillan
Format: Simulcast – attend via your phone or computer
 
 
Social media is hands down the most powerful marketing and business tool horse professionals have ever had available. It is inexpensive, works well for businesses that rely on “word of mouth,” is an excellent customer relations tool and enables horse professionals to share what they do in a very visual – “next best thing to being there” way. It has also grown and changed so rapidly over the last year that few horse business owners are fully capitalizing on its benefits.  
 
As of January 2011, Facebook had more than 600 million active users. As of February 2011, YouTube had 490 million unique users world wide per month. Twitter reportedly has 200 million accounts. And, as of March 2011 the largest business networking site, LinkedIn, topped 100 million users.  
 
However, while most news stories focus on its amazing growth, there is a much more relevant social media phenomenon that horse business owners need to be aware of.  If you want social media to deliver more customers, sponsors, and financial success to your horse business – listen up!
 
Social media is no longer a separate marketing tool. It is integrating with almost every other type of marketing tool and strategy –  including Television and Print Ads, Live Events, Email, Mobile Phones, Google Search, SEO, Video, your Website and more.
 
This means, in order to fully harness the power of social media, horse professionals need to get their marketing systems and strategies up to speed!  The good news is, it’s not hard or expensive to do –  if you know how. And, at “Smart Social Media for Horse Professionals 2011” you’ll learn how to:    
 
* Integrate social media into your overall marketing plan –  Get your systems optimized for success!

* Create “social media synergy” – You’ll save time and energy while increasing effectiveness

* Increase your return on investment –  Your Social Media activities can deliver more customers, sales and profits!

* Develop and execute your plan – Get tips about what to “DIY” vs. when to hire help!
 
Plus, you’ll also learn what’s new in Social Media and get the latest news on the next big thing (things) on the social media marketing horizon!
 
“Smart Social Media for Horse Professionals 2011” is free to all horse professionals and can be attended via your phone or computer. However, you must register to attend. You can learn more about this event and register here http://www.equestrianprofessional.com/public/971.cfm
 
About the Speaker  Elisabeth McMillan is the editor of Equestrian Professional.com and an industry expert on Social Media. She has spoken on the topic of social media marketing for UPHA, USEA, The Kentucky Horse Council, and is scheduled to speak at the CHA convention this fall. EquestrianProfessional.com was also a top 10 finalist in the 2011 ESMA (Equestrian Social Media Awards) in the categories of “Best Use of Facebook” and “Most Informative.”  
 
About Equestrian Professional.com Equestrian Professional.com provides horse business education, resources and support to horse professionals around the globe.  The site offers a wide array of programs, tools and information to help horse trainers, riding instructors, breeders, stable operators and professional riders run profitable businesses and build successful equestrian careers.
 
EquestrianProfessional.com hosts monthly seminars/webinars on a wide variety of horse business topics. To learn more aboutEquestrian Professional’s Horse Business Seminar Schedule for 2011click here or go tohttp://www.equestrianprofessional.com/public/896.cfm
 
Questions? Please contact Pam Saul at info@equestrianprofessional.com or call (800) 910-3578.