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November 30, 2012

Ariat Sponsors Olympic Athlete Boyd Martin

Ariat International, the leader in innovative Western and English footwear, apparel and accessories, announces the sponsorship of US Eventing Team member Boyd Martin. Martin is an accomplished four-star competitor who represented the United States at the 2012 Olympic Games in London riding Otis Barbotiere. He was also the top finishing US rider at the 2010 Alltech FEI World Equestrian Games in Lexington, Ky., riding Neville Bardos.

“I am honored to be sponsored by Ariat,” says Martin “I spend a lot of time in the saddle and I find their innovative and technically-advanced products are comfortable, well-fitting, and allow me to ride and compete at peak performance.”

In his native Australia, Martin bought an Off the Track Thoroughbred named Neville Bardos and turned him into a four-star event horse. In 2011, he led the horse from a burning barn that claimed the lives of six other horses. Neville sustained severe injuries to his airway, but just seven weeks later horse and rider finished seventh at the Burghley CCI4* in England. Their efforts were rewarded when Neville was named the 2011 USEF International Horse of the Year. Their story was featured on NBC television and on the front page of The New York Times.

“Boyd’s story is so inspirational; he saved Neville’s life twice and they have so many amazing accomplishments together,” says Susan Alcala, vice president of partnership marketing at Ariat. “He is a great ambassador, both for the sport of Eventing as well as for our brand.”

Martin owns and operates Windurra USA in Cochranville, PA along with his wife Silva, a Grand Prix dressage rider and trainer. To learn more, visit http://boydandsilvamartin.com/

About Ariat International, Inc.
Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com.

 
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