(NEW HOPE, PA March 28, 2011) — Arc de Triomphe (ADT) is pleased to introduce its updated and redefined brand.
“We wanted to strengthen our brand visually, while making it more contemporary,” explained Jean-Pierre Bisilliat, co-owner of Arc de Triomphe. “At the same time, we wanted to make sure that we kept the part of our brand that consumers recognize most, the Arc.”
The rebranding of ADT not only evolved the brand’s mark, but also carefully defined the character of the brand, as well as key messages that will be used in communications to consumers. The end result is a strong graphic symbol and a tagline that is aspirational.
“The whole re-branding process was so good to go through,” enthused Rebecca Bisilliat, co-owner of Arc de Triomphe. “We now have a great understanding of our position in the market, what makes us different and unique, and we know how we will present ourselves going forward. It was an exciting process to go through, and has really energized the company. This is just one of many exciting new initiatives in 2011.”
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The new mark will roll out in print materials, on the Internet, on ADT leather products, on-site in a mobile boutique, and on a new line of branded apparel. Watch for ADT awards at all 2011 USHJA World Champion Hunter Rider Regionals and Championships. And visit www.ADTtack.com for news and updates about the WCHR winners. Or visit us on Facebook at www.Facebook.com/ADTtack.
